Let the world discover Sarawak with Malaysia Airlines
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In a groundbreaking partnership that guarantees to unlock the hidden treasures of one in all Asia’s most enchanting locations, Malaysia Airways and the Sarawak Tourism Board are delighted to have come collectively to signal a Memorandum of Understanding (MoU) to increase their profitable collaboration into 2024.
Sarawak, with its lush rainforests, pristine seashores, and vibrant indigenous cultures, is a area brimming with wonders ready to be found. The partnership between Malaysia Airways and the Sarawak State Tourism Board will make it simpler than ever for travellers to embark on unforgettable adventures. From exploring the dense jungles and wildlife sanctuaries to immersion within the wealthy heritage of the indigenous communities, Sarawak has wonders for each kind of traveller. This collaboration just isn’t solely about making journey extra accessible; it’s about fostering a deep appreciation for Sarawak’s distinctive magnificence and the significance of sustainable tourism.
Collectively, Malaysia Airways and the Sarawak Tourism Board in partnership with UK commerce companions, sit up for unveiling the charming tales and experiences that this hidden gem has to supply, making certain that Sarawak shines brightly on the worldwide journey map. Because the nationwide service, Malaysia Airways has at all times been an emblem of excellence within the aviation trade, and the airline is delighted to function a bridge to a world of unbelievable experiences.
STB Appearing Chief Government Officer Yusfida Hj Khalid mentioned this joint advertising and marketing marketing campaign is a catalyst to higher attain out for travellers from the UK to learn about Sarawak’s tourism choices and can make it simpler for them to embark on their journey to Sarawak.
“Travellers throughout the globe as we speak are more and more inclined in direction of eco-friendly locations with sustainability at coronary heart so Sarawak, with its wealthy biodiversity, distinctive tradition, and dedication to sustainable tourism, completely matches the invoice,” she mentioned.
“STB’s participation in World Journey Market (WTM) London 2023 is among the keys to additional improve our methods to achieve out to the UK market and we hope this collaboration with Malaysia Airways will assist us obtain our goal of greater than 30,000 customer arrivals from the UK in 2024,” she added.
Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), commented: “We’re delighted to fortify our partnership with the Sarawak Tourism Board and play our half in reinvigorating the vacationer arrivals into Sarawak. Our flagship twice-daily service from London to our fundamental hub in Kuala Lumpur gives travellers the seamless comfort of connecting to onwards cities to discover the fantastic thing about Sarawak by way of Malaysia Airways. Because the nationwide service, we take nice delight in bringing our distinctive supply of Malaysian Hospitality throughout the end-to-end passenger journey, and we sit up for persevering with our mission of connecting the world to the charming allure and cultural richness Malaysia has to supply.”
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