Accor: The luxury and lifestyle hospitality player to watch in 2024
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Luxurious & life-style manufacturers are key drivers of Accor’s future development, representing the most important share of challenge worth within the group’s improvement pipeline.
As 2024 begins to unfold, Accor is continuous to meticulously broaden the manufacturers inside its Luxurious & Life-style division to satisfy the world’s accelerating demand for high-end and culturally related journey experiences. With estimates exhibiting world luxurious journey spend will attain $2.32 trillion by 2030, Accor is completely positioned with a portfolio of 370+ luxurious inns and 150+ life-style inns worldwide in addition to a sturdy improvement pipeline. Accor will open one other 100 luxurious and life-style inns over the following two years, with expectations of at the very least 50 new luxurious and life-style challenge signings per 12 months.
“Accor has curated one of the vital extraordinary hospitality portfolios on this planet and we’re main the business in designing lodge experiences which are as enticing to locals as they’re to vacationers – with luxurious residences, award-winning eating places helmed by superstar cooks, bars the place folks need to meet after work, high-end stores, thematic ideas, boutique spas and health golf equipment with memberships, and a lot extra,” stated Agnès Roquefort, Chief Improvement Officer, Luxurious & Life-style, Accor. “As stewards of a number of the world’s most legendary lodge manufacturers, we’re honored to convey them to extra locations all over the world, whereas nourishing the distinctive character that makes every so immensely widespread. With the power of those
unparalleled manufacturers as our gas, improvement is the engine that may assist propel the Group ahead, writing the following chapter in Accor’s luxurious and life-style hospitality story.”
Orient Categorical is about for an thrilling 12 months forward, with the debut of Orient Categorical La Dolce Vita in late 2024 – an expensive ‘sluggish journey’ expertise alongside the Italian rails in partnership with Arsenale Group. The model’s first lodge, Orient Categorical La Minerva in Rome can be set to open in 2024, adopted by Orient Categorical Palazzo Donà Giovannelli in Venice in 2025. In the meantime, the Orient Categorical Silenseas, which can be the most important crusing ship on this planet and is impressed by the Golden Age of the French Riviera, is getting ready for its first voyages in 2026.
Raffles Accommodations & Resorts loved momentous 12 months in 2023 with the openings of Raffles Boston; Raffles London at The OWO; Raffles at Galaxy Macau; and Raffles Al Areen Palace Bahrain. Raffles Boston represents the primary mixed-use improvement in North America for the 136-year-old model, marking a brand new period for the legendary portfolio. These new locations convey Raffles’ world lodge roster to 22 inns in 18 international locations. Since buying the model in 2016, Accor has added 11 locations and will debut one other three in 2024, with Raffles Jaipur, Raffles Jeddah and Raffles Sentosa Resort & Spa.
The 12 months forward will even convey a bounty to Fairmont Accommodations & Resorts with notable openings similar to Fairmont La Hacienda, Costa del Sol in Spain and Cape Grace, A Fairmont Managed Resort in South Africa. In The Americas, the enduring Breakers Resort in California shall be reworked into Fairmont Breakers Lengthy Seaside. By 2027, the model will even introduce Fairmont Orlando; Fairmont Manchester San Diego, Fairmont Phoenix, and the branded residence challenge Fairmont Heritage Place The Cedars.
“The core pillar of our improvement technique in The Americas is concentrated on rising our presence in key gateway places and establishing landmark addresses for our luxurious and life-style manufacturers. We select our locations fastidiously, with strategic locations in the US, in addition to choose metropolis facilities and main resort places all through the broader Americas area,” stated Edouard Schwob, Senior Vice President Luxurious Americas and Raffles & Orient Categorical World. “For instance, bringing the Fairmont expertise to certainly one of California’s best-known and beloved luxurious inns is an ideal instance of our technique in motion. The Breakers has a wealthy historical past, star-studded lineage, and powerful hyperlinks to its neighborhood – making it an excellent match for the Fairmont model and for our luxurious and life-style portfolio.”
Additional afield, among the many many stunning new properties launched by Sofitel Accommodations & Resorts and MGallery Resort Assortment in 2023, two beautiful properties stand out – Sofitel Legend Casco Viejo in Panama and Domaine De La Reine Margot Paris Issy – MGallery. Sofitel and MGallery will proceed to broaden their horizons in 2024, bringing the primary Accor luxurious property to Benin, with Sofitel Cotonou Marina Resort & Spa; an alluring new haven in Mexico with MGallery Punta de Mita – Riviera Nayarit; the primary MGallery in Japan with Resort Sousei Sapporo – MGallery; MGallery Taipei, Taiwan; Gigiri Gem Forest Resort Nairobi – MGallery; and two MGallery inns in Poland: Sanssouci Karpacz Resort & Spa – MGallery, and Resort Szczecin – MGallery. The portfolio shall be rounded out with the much-anticipated opening of Sofitel Shanghai North Bund. Trying past 2024, MGallery will proceed to broaden in The Americas area with Mayaliah Tulum – MGallery in Mexico; D’Accommodations Jeri – MGallery in Brazil; and Valle Sagrado Cusco – MGallery in Peru.
Ennismore – which represents Accor’s presence within the life-style class – launched a variety of excellent life-style properties in 2023, similar to Banyan Tree Dubai, an beautiful trendy escape and the primary property to open inside a multi-staged challenge on Bluewaters Island. Additionally freshly opened are Mondrian Hong Kong, Mondrian Bordeaux Les Carmes, Mondrian Cannes, Mondrian & Hyde Ibiza, Maison Delano Paris and 21c St. Louis. In 2024, Ennismore manufacturers will develop with over 15 new inns in locations all over the world together with London, Vienna, Dubai, Perth, Jeddah, Istanbul, Barcelona and extra.
Past luxurious and life-style, Accor’s Premium, Midscale & Economic system division can be getting ready for an bold interval of development in 2024. Throughout The Americas area particularly, the group goals to extend its present portfolio of 450 inns to greater than 700 over the following three years. One of many Group’s prime markets of power in The Americas is Brazil, the place Accor is primary within the lodge sector with 340 inns. Accor
ailing search to keep up its management place in all segments, whereas furthering the expansion of its premium manufacturers, such because the fast-growing Pullman Accommodations & Resorts – on monitor to realize a world footprint of 400 Pullman inns over the following 4 years. Handwritten Assortment and Swissôtel Accommodations & Resorts are two extra of Accor’s globally famend premium manufacturers set to debut in Brazil. Accor will even convey the design pushed TRIBE model to Brazil, with its first vacation spot in Belo Horizonte.
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