Cendyn and Glowing integration redefines omnichannel messaging for hotels
Cendyn, a world built-in resort know-how and companies firm, has partnered with Glowing, a supplier of omnichannel messaging options, to assist hoteliers facilitate extra significant conversations with their visitors. This collaboration goals to remodel how hoteliers talk by offering an built-in system to handle communication throughout numerous channels, together with WeChat, Line, WhatsApp, Telegram, Messenger, and Skype.
With immediately’s visitors utilizing a myriad of messaging platforms throughout the globe, and as platforms like WeChat grow to be extra common globally, speaking with a visitor by way of their most well-liked channel is important. Doing so ends in deeper engagement, a 98% learn charge for messages, and as much as 10 instances larger redemption charge of promotions.1 Resorts throughout the globe are actually leaning into how they will talk extra successfully by way of totally different channels.
The Cendyn CRM and Glowing integration ensures every visitor interplay, by way of their most well-liked messaging platform, is synched to Cendyn CRM, enhancing an already complete visitor profile. Hoteliers can leverage the wealth of information from each platforms to construct stronger relationships and implement extra focused advertising and marketing efforts, together with enhanced visitor communications, personalised advertising and marketing campaigns, and tailor-made gives.
“Integrating Glowing’s platform with Cendyn CRM empowers hoteliers to speak extra successfully, tying each message again to their unified visitor profile” mentioned Chris Egan, Chief Product Officer at Cendyn. “This primary-party information is without doubt one of the strongest property in immediately’s world because it places hoteliers in charge of how they convey their distinctive services and products to each visitor. It creates bespoke visitor experiences, strengthening the connection between a visitor and a resort, which just about all the time results in elevated income.”
Via the facility of GenAI, Glowing’s messaging platform gives bespoke messaging suggestions for visitors. The platform’s deep studying paths are primarily based on particular person preferences and previous behaviors to allow them to be leveraged to supply messaging strategies for companies and facilities distinctive to every visitor. All communicated within the resort’s distinctive tone of voice and saved again to the grasp profile, this know-how ensures the visitor feels valued and acknowledged whereas decreasing the quantity of effort and time wanted from the hotel-side.
“At Glowing, we’re thrilled to announce our partnership with Cendyn, a premier model within the hospitality house,” said Jasen Lew, CEO of Glowing. “This shut collaboration represents a major alternative for the hospitality trade to succeed in new heights with the visitor expertise by integrating our globally acknowledged GenAI messaging platform with Cendyn’s complete suite of merchandise. Collectively, we’re dedicated to upleveling and finishing the shopper journey by serving to hoteliers ship distinctive service that defines a profitable visitor expertise.“