European Travel Commission celebrates 75th anniversary as new members join
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This week, the European Journey Fee (ETC) marked 75 years of selling and representing European tourism at its Normal Assembly #106 in Tenerife, hosted by Spain’s Nationwide Tourism Organisation, Turespaña. The occasion noticed report participation, bringing collectively leaders from thirty-three European nationwide tourism organisations, in addition to non-public sector ETC affiliate members.
ETC was first established in 1948 to advertise Europe as a vacation spot and advocate for tourism as an important sector for sustaining peace and prosperity. 75 years later, ETC and its 35 members proceed to collaborate to collectively promote Europe abroad and drive the transition in direction of a extra resilient and regenerative journey ecosystem.
To mark this milestone, ETC invited its members and companions to replicate on the way forward for European tourism. Discussions introduced collectively consultants from the European Fee, the World Tourism Organisation (UNWTO), the European Tourism Affiliation (ETOA), the World Journey and Tourism Council (WTTC), Turespaña, and Turismo de Tenerife to share insights and finest practices on the way to construct a inexperienced and affluent future for the journey sector.
ETC President Miguel Sanz commented: “This Normal Assembly has been a superb alternative for ETC to have a good time its 75th anniversary alongside so a lot of our valued members and companions. After three-quarters of a century selling European tourism, it’s great to see that ETC remains to be rising, as Go Türkiye returns to our organisation. We’re additionally excited to welcome the Hilton Group, Mastercard, Miles Partnership and Queer Locations as new affiliate members. Such sturdy collaboration and readability of imaginative and prescient places us in a superb place to steer the business in direction of a affluent, resilient, and sustainable future.”
New Members and Associates to Be a part of ETC in 2024
Even after 75 years, ETC remains to be rising to welcome new nationwide members and private-sector companions. From 2024, Go Türkiye will rejoin as a full member, bringing the variety of tourism boards that ETC represents to 36. Türkiye is without doubt one of the locations main the tourism restoration in Europe, having already achieved their pre-pandemic arrivals numbers. In rejoining ETC, Go Türkiye will combine right into a best-practice and knowledge-sharing neighborhood of European NTOs, collaborating to advertise and advocate for Europe’s journey business.
ETC was additionally proud to announce that the Hilton Group, Mastercard, Miles Partnership and Queer Locations would be part of as affiliate members in 2024. The brand new associates will participate in ETC’s mission to enhance the sustainability and inclusivity of European tourism by particular analysis and advertising collaborations.
European Tourism Leaders Expertise Tenerife’s Accountable Tourism Provide
As ever, ETC’s Normal Assembly offered a superb alternative for tourism leaders to share insights on the business’s sustainable transition. Tenerife supplied the perfect backdrop for discussions on planet-friendly tourism, because the vacation spot boasts 43 protected pure areas, quite a few eco-certified lodging and a variety of ecotourism initiatives. Such initiatives have been mentioned intimately at an skilled panel on the Canary Islands’ path to sustainability.
ETC members later had the possibility to expertise examples of those sights, as Turismo de Tenerife invited individuals to affix an expedition to Teide Nationwide Park or an eco-sailing tour showcasing the Canary Island’s marine biodiversity. This allowed individuals to take inspiration from how Turespaña, Turismo de Tenerife, the federal government of the Canary Islands and the native authorities have sought to construct a tourism business that advantages vacationers, locals, and the setting alike.
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