Singapore Tourism Board launches “Made in Singapore” global campaign
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The most recent built-in marketing campaign highlights how the extraordinary is made extraordinary, by a wealthy tapestry of distinctive and sudden experiences made doable solely in Singapore.
The Singapore Tourism Board (STB) has unveiled its newest international marketing campaign, “Made in Singapore,” (MIS) geared toward inspiring travellers to decide on Singapore as their subsequent journey vacation spot. The marketing campaign places a contemporary spin on the Ardour Made Attainable vacation spot model, spotlighting quintessentially Singaporean experiences, from iconic sights to hidden gems, all of that are deeply rooted within the distinctive passions that characterize Singapore’s identification.
Talking on the most recent marketing campaign, GB Srithar, Regional Director – India, Center East, South Asia & Africa, Singapore Tourism Board mentioned, “Indian travellers are more and more searching for to attach deeply with a journey vacation spot by venturing into off-the-beaten-path, less-explored, and beforehand unimagined experiences. This new marketing campaign goals to resonate with these discerning Indian travellers, by highlighting how the extraordinary is made extraordinary in Singapore by the wealthy tapestry of distinctive and distinctly Singaporean experiences. ‘Made in Singapore’ a testomony to how a vacation spot like ours makes doable a journey expertise stuffed with a renewed sense of surprise and limitless prospects.”
Kenneth Lim, Assistant Chief Govt (Advertising and marketing Group), Singapore Tourism Board, mentioned, “The Made in Singapore marketing campaign is anchored on our Ardour Made Attainable vacation spot model, which embodies the Singapore spirit of fulfilling particular person passions and creating new prospects. By this newest marketing campaign, we want to reinforce Singapore as a vacation spot that turns creativeness into actuality. Our objective is to showcase how on a regular basis extraordinary moments are made extraordinary and unforgettable, skilled solely in Singapore – to encourage journey right here.”
Buoyed by robust fundamentals that make Singapore a sexy leisure and enterprise vacation spot, the nation’s tourism sector is poised for robust development. Nonetheless, competitors amongst locations continues to accentuate, together with adjustments in journey behaviour. A examine performed in Nov 2021 with over 3,000 respondents throughout 10 abroad markets discovered that over 60% of individuals are in search of extra purposeful journey, and near 80% of these planning for purposeful journey are in search of locations that encourage them. The MIS marketing campaign subsequently goals to maintain Singapore prime of thoughts and join throughout totally different travellers by showcasing the nation’s key attributes: an inspiring Metropolis in Nature vacation spot that isn’t solely vibrant and cosmopolitan, but additionally rooted in robust multicultural heritage.
To construct emotional affinity and encourage journey to Singapore, the marketing campaign adopts a bolder and playful strategy to convey the spirit of MIS: the place a twist on the acquainted creates a journey expertise stuffed with surprise. From forest bathing on the sudden setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat eating at Lau Pa Sat hawker centre, and witnessing a vibrant “air present” on the all-new Mandai Hen Paradise, Singapore turns creativeness into actual and provoking experiences for travellers.
The most recent additions to Singapore’s vacation spot choices additionally mirror this quirky spirit. Think about this: at Sentosa’s The Palawan @ Sentosa by Shangri-La Group, the beachside life-style takes an exciting flip with progressive beachside leisure, together with electrical go-karts, a floating aqua park, mini-golf, seaside golf equipment, and delectable meals vans. At PLUME, the newly minted cocktail bar at Pan Pacific Singapore, company can savour contemporary flavours impressed by native birds, providing a novel twist to the standard cocktail expertise. And for these searching for a one-of-a-kind culinary journey, Lou Shang, a hidden gem of a café, serves fusion dishes impressed by beloved native favourites, including an thrilling twist to acquainted flavours. (Confer with Annex A for brand new, progressive experiences that travellers can stay up for in Singapore.)
MIS replaces STB’s SingapoReimagine worldwide restoration marketing campaign launched in November 2020 to rekindle ardour for journey in Singapore.
The publish Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on Travel Daily Media.